Marie Stopes Uganda Launches BUUZA Campaign to Strengthen Maternal and Reproductive Health Care
Marie Stopes Uganda has launched the BUUZA Campaign, a nationwide initiative aimed at making it easier for Ugandans—especially women and couples—to access trusted reproductive and maternal healthcare. The campaign encourages people to ask questions early, reducing delays in seeking professional health guidance.
Understanding the BUUZA Campaign: Empowering Ugandans to Ask
In many Ugandan communities, conversations around reproductive health—such as fertility, pregnancy, childbirth, and contraception—remain private and often uncomfortable. Instead of speaking to trained health providers, many rely on friends, relatives, or online searches.
The BUUZA Campaign, meaning “Ask”, addresses this cultural barrier by creating safe, judgment‑free spaces where people can confidently seek answers.
Why Asking Questions Matters in Reproductive Health
Social expectations around discretion and endurance mean many women delay asking critical questions. This can lead to:
- Late antenatal care registration
- Missed early screening opportunities
- Unmanaged pregnancy or postpartum complications
- Higher reproductive health risks
By normalizing conversation, BUUZA promotes early engagement and continuity of care.
Expert Insights on the BUUZA Initiative
Dr. Molly Mbaziira, Gynecologist at Marie Stopes Uganda, highlighted that BUUZA moves beyond traditional health messaging:
“BUUZA responds to real questions from real people. It provides a supportive space where questions on fertility, pregnancy, childbirth, and postpartum care can be asked without fear or judgment.”
Enhancing Access Through Digital and Toll‑Free Platforms
According to Sandra Arinaitwe, Marketing and Communications Lead:
“The BUUZA campaign meets people where they already are. WhatsApp is the primary entry point because it’s confidential, immediate, and human.”
For those without WhatsApp, support is also available via a toll‑free mobile line, enabling rapid connection to trained clinicians.
Support Channels:
- WhatsApp: 0707 713 301
- Toll‑Free Line: 0800 220 333
Strengthening Trust Through Compassionate Care
Joyeuse Uwitonze, Hospital Manager at Marie Stopes, emphasized the importance of a strong first interaction:
“Our hospital is prepared to manage even the most complex reproductive health cases. Clients can trust that every step of their care is in expert hands.”
Uganda’s Maternal Health Gaps: Why Early Care Matters
- 72% of women attend antenatal care at least four times
- Only 30% begin care in the first trimester
- Pregnancy‑related mortality remains 228 per 100,000 live births
Early screening and guidance can significantly reduce risks—one of the core drivers behind BUUZA.
About Marie Stopes Uganda (MSUG)
MSUG is one of Uganda’s leading reproductive health service providers with nationwide coverage through outreach, static centers, social marketing, and a maternity hospital.
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