Social marketing

Giving people the option to buy high-quality and affordable contraception.

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High-quality healthcare products made available and affordable

We use social marketing to ensure that people have the option to buy high-quality, sexual and reproductive healthcare products affordably and in a convenient location.

Our range of social marketing products include:

Flame Condoms – Ignite Your Passion

Flame Condoms blend protection with pleasure for today’s lovers. With bold flavours, playful textures, and sensory features, they turn up the heat, delivering stimulation, lasting pleasure, and deeper connection with every experience.

Lifeguard – Passion Protected

We’ve refreshed Lifeguard with a bold new strapline, “Passion Protected”, a promise of connection and safety for today’s confident, health-conscious youth. The new sleek, pocket-friendly wallet pack is discreet, easy to carry, and designed for life on the go – just what our customers asked for, and what our trade partners love.

Back-Up Emergency Contraception Pill

Back-Up is a safe, effective emergency contraceptive pill. It is a backup plan for when you’ve had unprotected sex or when things don’t go as planned with birth control. You can take it within 5 days, but the sooner the better! It is there to help prevent unintended pregnancy.

*Always follow medical advice and consult a healthcare provider if needed.