Trade Marketer

About MSUG

Are you looking to join an organisation who strives to deliver social change for women globally? Do you excel at growing brand awareness and driving product demand, then look no further!

Marie Stopes Uganda (MSUG) is affiliated with MSI Reproductive Choices and is registered in Uganda as a local Non-Governmental Organization (NGO). Since launching in 1993, MSUG has grown to become one of Uganda’s largest sexual and reproductive healthcare providers, offering a wide range of high-quality, affordable, client-centred services.

Our service delivery channels are adapted to fit the different contexts of each region to maximise opportunities for building sustainable platforms that can provide a lasting impact on the health outcomes of Ugandans.

About the role

The Trade Marketer will support Marie Stopes Uganda’s (MSUG) efforts to grow brand presence, product visibility, and sales for socially marketed products, including Lifeguard, Flame Condoms, Back-Up EC, WellPlan Contraception, and others, across pharmacies, supermarkets, drug shops, clinics, and online platforms.

This role drives demand generation and strengthens partnerships with distributors, stockists, and retailers to ensure our products are well-positioned, readily available, and competitively marketed.
It plays a critical role between the Marketing, Commercial Sales, and Product teams to amplify visibility and drive product uptake.

Key responsibilities for the role include:

Channel Strategy Development

• Develop and implement trade marketing strategies to optimise product placement across various sales channels.
• Identify new market opportunities, distribution partners, and stockist networks to expand market reach.
• Leverage cost-effective opportunities to increase brand presence and product accessibility

Distributor and Retailer Relationship Management

• Work with the Medical Sales Representatives to build and maintain strong, collaborative relationships with distributors, wholesalers, and stockists.
• Negotiate shelf space, visibility agreements, point-of-sale promotions, and in-store marketing support.
• Provide ongoing support to stockists to maximise product availability and visibility.

Point of Sale (POS) Marketing

• Design, execute, and monitor in-store promotions, display campaigns, and branded materials to enhance product visibility and conversion at retail points.
• Conduct regular market visits to ensure products are correctly stocked, priced, and merchandised.

Promotional Campaigns and Activations

• Plan and coordinate promotional events, activations, and campaigns to boost awareness, brand loyalty, and sales.
• Collaborate with Commercial Sales and Marketing teams to align Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) promotional campaigns with the brand objectives.

Market Research and Competitor Analysis

• Collect and interpret data on consumer behaviour, market trends, competitor actions, and channel performance to generate actionable insights that guide marketing and sales strategies and uncover new growth opportunities.

Training and Support

• Deliver product knowledge training to commercial sales teams to strengthen their ability to promote MSUG’s products effectively.
• Develop marketing materials (detailed aids, fact sheets, posters, FAQS, brochures, in-store merchandise) to enhance trade partner engagement.

Sales Data Analysis

• Analyse sales data to evaluate the effectiveness of trade marketing initiatives and channel performance.
• Regularly report on key trade KPIS and recommend optimisations based on performance trends.

Budget and Resource Management

• Manage the trade marketing budget efficiently, ensuring cost-effective implementation of strategies.
• Track expenses and forecast resource needs accurately to support planning and reporting.

To perform this role, you’ll need the following experience:

• At least 5 years of experience in trade and product marketing.
• Experience of over three years in undertaking similar assignments.
• Ability to build effective relationships, influence and negotiate with internal and external stakeholders at every level of seniority.
• Ability to develop innovative and practical solutions to challenges.
• Ability to gather and interpret client insights and turn client insights into action plans.
• Experience of developing and executing successful demand-generation strategies.
• Ability to present work at external events, including some out-of-hours travel and working.
• Excellent engagement with informational technology and social media platforms.
• A proven record of partnership working to achieve better results.
• Experience in project managing marketing projects, including developing concepts for audience-specific projects.

Qualifications and Training (essential/desirable)

• Bachelor’s degree in marketing management or related fields.
• Has a valid driving permit, with at least two years of driving experience.
• Knowledge of family planning is an advantage.

For further details on the role Please click here to view job framework

Here is how to Apply

Click here to apply or send your application to [email protected]

Submit your cover letter, CV and Academic Documents as a single PDF file.
Include the job title “Trade Marketer” in the subject line of your email.

Deadline: 12th May 2025.